You want to know more about me?

TL;DR


MY BACKGROUND

I spent a decade doing work in the commercial print industry.

I began in a sales support role, but I was always so excited when I got a chance to go into the production department because it's so cool seeing all the equipment in full operation; Bindery with the booklet maker running, the guillotine cutter constantly cutting down paper, presses at full speed... It was like an episode of How It's Made in real life. I just had to wait for an opening and I knew I could get into that department.

Patience paid off and I jumped at the opportunity to transition as a general production hand, which meant I had the chance to learn all the machines and how they worked. It might sound boring to some, but I like seeing how things work and I loved it.

Shortly after that an opening as a press operator became available and, again, I was able to move into a new role.

The crazy thing was, I didn't know a thing about a digital printing press, and they're pretty complex. I just knew they were fascinating, and that I could learn.

This time patience and persistence were key attributes needed to get me over that steep learning hump not only to become a press operator, but because I watched the field technicians when they were dispatched to our site for repairs I became proficient enough to perform these duties, increasing my production time drastically and reducing maintenance calls. I would go on to achieve two certifications in press maintenance and repair during my time as an operator.

I believe that exposure to both departments, sales and production, helped me to gain a larger scope and understanding of the print process, from client needs to product development and delivery. I was naturally trying to be UX focused without knowing it, and that was super helpful when I became the Lead of the Electronic Print Department and was tossed in amongst the other Leads and Production Manager.

I loved being the Department Lead and enjoyed collaborating with other Department Leads on projects and distributions. This sort of teamwork and collaboration, being part of a fast production environment, was very rewarding and it felt good to complete these massive distributions and be amazed that so many moving parts could come together and get accomplished.

Still, I always wanted to have a more creative role and I eventually made the decision to leave my career so I could begin pursuing a path towards design and development. UX is exciting and I find things like interaction design, intuitive UI, and responsive design fun to learn and think about when designing.

Image of an HP Indigo Digital Printing Press

Heavy maintenance on an HP Indigo 7800 Digital Printing Press

BUT WHY DESIGN?

I question a lot.

It probably drives my wife a little crazy.

Wanting to know the how and why of things and getting a wee bit obsessed with figuring something out is a good thing, within certain constraints... right?

The foundation of UX is the user and the entire process the user experiences.

For me, the process of discovering the user’s needs, expectations, challenges, and their interactions are the most thrilling parts, and that is especially important for an excellent product. A visually appealing design is only one part, but a well-developed product comes from true understanding of the user. Thus, users should be the focus during design and development.

ACHIEVEMENTS TO DATE

UX Design and Development is a pretty big world, but I love exploring.

So far on this journey I've completed two boot camps which have given me an understanding of the UX research process and methodologies like Design Thinking and User Centered Design, and also Web Development exposure in both front and back-end.

UX Design and front-end development are wildly fun and I can't get enough.

Completed - Full Stack Web Development boot camp through University of Arizona.

Completed - UX/UI Design Immersive boot camp through Interapt and Logical Imagination.

Both were 12 weeks long, full-time, and remote based.

FUN FACTS

/HATE/ - This is how to pronounce my last name.

Yeah, it sounds pretty sinister unless you see how it is spelled, and hardly anybody goes with that as their first guess.

The “a-i” causes the emphasis to be placed on the “a” sound, as in “straight”...
Haight.

If you've ever explored 60's counter culture then you might be familiar with the intersection Haight/Ashbury in San Francisco. No relation, but cool enough still.


THINGS I LOVE AND THAT I'M PROUD ABOUT

And that makes me, me.

  • Raised a pug named Kevin. We hang out every day. -He's a pretty cool dude
  • Adopted a cat named Birdie who follows us on walks. -Also cool, but stinks
  • Lucky to be married over a decade to the girl I was crushing on hard for years. -Way cooler than me
  • Former Rock Climbing coach and Route Setter. Still sending. -Life Time Fitness
  • Renovating an 86' Toyota Mini-Cruiser Class-C RV in our spare time. -Look out National Parks!

Want to chat about what I could do for you or what makes my pug Kevin so cool?

Photo of Kevin the Pug

Connect with me!

I’m going to be a bit jovial here...
I freaking love UX.

Interviews during the research process, conversations, questioning, empathizing with someone, those data and what they tell: These are things that ground me and give me all the feels.

I love learning new skills and techniques, adding tools to the toolbox.

For design technologies Adobe has been my go-to for so long that I almost feel bad for loving Figma so much; but, then there’s Premiere Pro, Animate, Photoshop, good ol’ Illustrator... Adobe slaps the market.

Development is so rewarding too. To see your code come to life on screen makes the heart race as if some form of magic were just cast... logical magic.

Adaptation is easy for me. I just like a lot of things and enjoy being helpful.

Tech

  • Adobe Animate
  • Adobe Audition
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Blender
  • CSS
  • GitHub
  • Figma
  • Google
  • Heroku

Tech

  • HTML
  • JavaScript
  • Microsoft Office
  • Miro
  • Netlify
  • NodeJS
  • npm
  • Procreate
  • ReactJS
  • TailwindCSS
  • VS Code
  • XML

Skills

  • Agile / Scrum
  • Code Refactoring
  • Design Thinking
  • Digital Illustration
  • Information Architecture
  • Interaction Design
  • Responsive Design
  • Traditional Illustration
  • UX Research
  • UX Design
  • UI Development
  • UX Writing
  • Video editing

"

Andrew has an actively inquiring mind, a lively interest in the technical aspects of his work, and a need to know and learn more about the systems, techniques, facts, and concepts involved in it.

With a strong competitive drive and an overall sense of urgency, Andrew will drive himself hard to achieve his goals.

"

~Me, in third person

Process

USERS are the focus.

Research Process - Design Thinking

Empathize

Empathy is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel.

Define

This is where analysis of observations and synthesis of them allows for a definition of the core problems.

Ideate

Ideation is generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them, and with the goal of addressing and solving a specified problem with design.

Prototype

A prototype is a simple experimental model of a proposed solution used to test or validate ideas, design assumptions, and other aspects of its conceptualisation quickly and cheaply, so that the designer/s involved can make appropriate refinements or possible changes in direction.

Test

Testing, in Design Thinking, involves generating user feedback as related to the prototypes you have developed, as well as gaining a deeper understanding of your users.

UX Research & Data Analysis

With UX (user experience) research I can get a systematic study of users and their requirements so I can add realistic contexts and insights to design processes.

UI Design & Development

My marketable programming skills include HTML, CSS, JavaScript, JSON, jQuery, SQL database development, Photoshop, Illustrator, Animate, Premiere Pro, Figma, and many more. Programs are easy to pick up quickly.

Digital Asset Creation

What the heck is that?

Digital assets are images that are drawn, mostly using digital technologies, and are used on websites and applications.

The team needs an original image of a dog driving a car you say? I’m on it.

Personal Illustrations

I love aesthetics and have an affinity for surrealistic and psychedelic art that is weird and sometimes full of hyper-detail.

Some of my favorite artists are featured in periodicals like Juxtapoze and High-Fructose. I’d love to have my art featured in a publication like those one day. Bucketlist.

Most of the work I’ve produced is really weird and falls into the same category as what I’m drawn to.

If you like this sort of art and want to see my work, don’t say I didn’t warn you.

For Madmen Only

Cost of Admission:
Your Mind.

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